Meet the board you could never afford™
By Grant Leboff ‘Old Marketing’ was transactional in nature. You might organise a direct mail, telemarketing or advertising campaign, and measure the results obtained. If it achieved a ‘return on investment’ the campaign was deemed successful. If not, it failed. As soon as activities were undertaken, e.g. phone calls were made or letters landed on [...]
There is no question – the prospects for the economies of the UK and the rest of Europe are not good BUT there are many sectors that have thrived and continue to thrive throughout the last 3 years. You may have seen my, not exhaustive, list of 31 of these sectors and companies that I [...]
Little did I imagine when I set up Insignia Communications, a reputation management consultancy, that two years later I would be sitting in the BBC Newsnight studio, face to face with Jeremy Paxman commenting on Rolls Royce’s communication response following the failure of one of its engines on a Qantas Airbus A380. But of course, [...]
Martin Williams recently spoke to the members of our experiential learning group, Academy Group 23. Martin facilitated a dynamic and thought-provoking session on ” 7 Steps to increase the value & profitability of your business – a new way to look at marketing“. The session introduced members to many innovative techniques relating to marketing strategy [...]
When was the last time you reviewed the impression you and your business make? Have you tried out a different influencing technique recently? Or are you doing what you have always done? Doing what you have always done may be serving you well. If you would like a little more business, some fresh approaches to [...]
I was at Fresh Business Thinking Live recently in Old Billingsgate in London. The event was well attended and most of the people I saw there seemed to be optimistic and positive about their future. There were five streams running and only an Agenda listing to choose from. It was not always easy to choose [...]
It’s been hard to keep up with the multitude of ways BP mishandled the media over the Gulf of Mexico oil spill. But for BP and everyone else in business, the critical thing is to learn from the errors rather than repeat them. Being prepared before bad things happen is a key part of this, [...]
Many companies that claim to be “thought leaders” with a highly differentiated offering are nothing of the sort. A little scrutiny reveals that they are often “me-too” companies with a “we are one of many” and “we are no better or no worse than anyone else” message. So what is it that allows a company [...]