Meet the board you could never afford™
Ever hear someone say, “I could sell more if I had more time,” or “I wish I had the time to go after that sale”? Don’t believe such words. People make time to do the things they really want to do. And salespeople are no different than others in finding that time. Nobody should have [...]
When markets are tough, as they are at the moment, we need every bit of help to make sure our businesses continue to trade. Perhaps now is a good time to experience your business as a customer might and pick up on those areas where things have begun to slip. As a retail manager, I [...]
The emotions behind how we make our personal purchasing decisions as consumers are often very well researched by those who seek to sell to us. But professional buying-decisions in industrial markets have their emotional triggers too – and they are changing. The focus of successful business-to-business sales teams has been moving rather subtly over time. [...]